40 Famous Shoe Logos (2024)

Real sneakerheads can identify the famous shoe logos in this roundup.

We prepared a shoe brand logos list that will excite any shoe fan and inspire companies to start developing a distinct identity.

The fashion brand marks you will see below range from sports, luxury, and more. By browsing through this roundup, you will pick up ideas on how to make and find a suitable logo for your business.

But before we get started, let's brush up on why a business should have a logo.

You want to create a good first impression the second a consumer sees your brand. This lets you set the tone of how your audience

Additionally, it allows you to build trust and loyalty. An effective brand logo must empower you to connect with consumers. It is essential to have a logo that communicates what you do as a brand and what makes you different.

Popular shoe logos

Nike

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Designer Carolyn Davidson created the swoosh for the manufacturing company with a price tag of $35. It is simple, dynamic, and embodies the brand perfectly. The checkmark is coupled with the brand wordmark written in an italicized sans serif text.

Adidas

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The German shoe brand was established in 1924 when founder Adolf "Adi" Dassler got home from the war. Its logo is a recognizable three-stripe mark with two different versions. It has a mountain logo and a trefoil logo used for the company's various lines, such as Adidas Originals.

Vans

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The California shoe and apparel brand began in 1966. The son of its then-president created the design as a stencil logo. The purpose of this was to spraypaint the emblem on his skateboard. The design consists of a bold sans serif font, and the letter V is more significant than the rest of the glyphs and has a line extending to the design's rightmost side.

New Balance

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Willian J. Riley founded the American line of sports shoes in 1906. It has changed very little over the years, keeping its monogram and wordmark the same. The only detail that has evolved gradually is the number of stripes that ornate the letter N. The design was by Terry Heckler, known for his work for Starbucks and Cinnabon, among others.

Puma40 Famous Shoe Logos (5)

Puma is a German multinational company founded in 1948. The animal logo this brand uses today came out in 1979, and it has not changed since. Its typography incorporates a boxy font that gives it a stern look. The silhouette of a leaping Puma makes the design eye-catching.

FILA40 Famous Shoe Logos (6)

Fila is an Italian company conceived in 1911. Its text logo has subtle touches that make it look creative and direct at the same time. You'll notice that some letters are missing a part of its stem and bar, challenging your eyes to complete the image. The colors red and blue give the emblem a more robust, sporty feel.

Converse

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This American casual footwear brand has been a subsidiary of Nike since the early 2000s. The company has a flat logo design, allowing it to be adaptive and easy to use for online and offline use. Its design features a star on the left side of a chevron shape to give it a dynamic look.

Asics

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The Japanese corporation's name is an acronym for a Latin phrase that means "a healthy soul in a healthy body." Its brand mark features lowercase letters to make it appear more modern and approachable. The design's left side also depicts a swirled ornament that looks like a double-story letter A as its icon.

DC

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Initially, DC's brand name was originally an initialism for Droors Clothing. It changed when the brand was acquired by Quiksilver. Its logo design is a monogram that interlocks each letter which resulted in a unique silhouette. For decor, the brand added a star in between the ends of the letter C.

Under Armour

40 Famous Shoe Logos (10)

Under Armour is a Baltimore-based company founded by Kevin Plank. The Under Armour logo created in the late '90's features a monogram design. The interlocked curved lines form the letters U and A while creating a ribbon-like silhouette. For its wordmark, the brand uses a font called Montalban by Pixel Sagas.

More shoe logos that you'll recognize

A well-designed logo and custom ecommerce boxes can set you apart and make you stand out, which is particularly important when running ane-commerce storein the crowded footwear industry.

Here are more logos for inspiration:

Mizuno40 Famous Shoe Logos (11)

Lotto

40 Famous Shoe Logos (12)

Wilson

40 Famous Shoe Logos (13)

Skechers

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Timberland

40 Famous Shoe Logos (15)

Umbro

40 Famous Shoe Logos (16)

Columbia

40 Famous Shoe Logos (17)

Lacoste

40 Famous Shoe Logos (18)

Crocs

40 Famous Shoe Logos (19)

Sperry

40 Famous Shoe Logos (20)

Onitsuka Tiger

40 Famous Shoe Logos (21)

Ugg

40 Famous Shoe Logos (22)

Toms

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Dr. Martens

40 Famous Shoe Logos (24)

Saucony

40 Famous Shoe Logos (25)

Sanuk

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Merrell

40 Famous Shoe Logos (27)

Hoka

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Oofos

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Brooks

40 Famous Shoe Logos (30)

Hush Puppies

40 Famous Shoe Logos (31)

Burberry

40 Famous Shoe Logos (32)

Bata

40 Famous Shoe Logos (33)

Wolf & Shepherd

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Beckett Simonon

40 Famous Shoe Logos (35)

Jordan

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Reebok

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Diadora

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Ozark

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Kappa

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Conclusion

The global footwear market is worth $365.5 billion, according to research by Statista. By 2027, that number is estimated to grow at $530.3 billion. You don't want to participate in this market with a willy nilly approach.

Improve your chances of being seen in this industry with a solid logo to build your brand identity.

Get a custom shoe logo with the help of a community of freelance graphic designers. DesignCrowd is a crowdsourcing platform that lets you launch a logo design contest and choose a design out of the various design bids you will receive. You also have the option to work with just one designer that you prefer. Learn more about it today.

BrandCrowd logo maker is an option for brands that are looking to take the DIY route. You can use the tool to generate a design in a matter of minutes. It has a library full of customizable designs perfect for business logos, fashion logos, streetwear logos, and more. Make them unique by applying your brand name, colors, and fonts. Try it right here.

Read more articles on design and inspiration right here:

Written by DesignCrowd on Tuesday, March 30, 2021

DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.

Insights, advice, suggestions, feedback and comments from experts

As an expert and enthusiast, I have access to a vast amount of information on various topics, including shoe brand logos. I can provide you with information about the concepts mentioned in this article. Let's dive into it!

Importance of Having a Logo for a Business

Having a logo is crucial for a business as it serves several purposes. A logo helps create a good first impression and sets the tone for how your audience perceives your brand. It also helps build trust and loyalty among consumers. An effective logo should communicate what your brand represents and what makes it unique.

Popular Shoe Logos

The article mentions several popular shoe logos. Here are some details about each logo:

  1. Nike: Nike's logo, known as the "swoosh," was created by designer Carolyn Davidson. It is a simple and dynamic checkmark symbol that embodies the brand. The swoosh is often coupled with the brand wordmark written in an italicized sans serif font.

  2. Adidas: Adidas, a German shoe brand established in 1924, has a recognizable logo featuring three stripes. The brand has two different versions of the logo: the three-stripe mark and the trefoil logo used for various lines, such as Adidas Originals.

  3. Vans: Vans, a California-based shoe and apparel brand, has a logo designed as a stencil. The design was created by the son of the company's then-president to be spray-painted on skateboards. The logo features a bold sans serif font, with the letter "V" being more significant than the rest of the glyphs.

  4. New Balance: New Balance, an American sports shoe brand founded in 1906, has a logo that has remained relatively unchanged over the years. The logo features a monogram and wordmark, with the letter "N" adorned with varying numbers of stripes.

  5. Puma: Puma, a German multinational company founded in 1948, has a logo featuring the silhouette of a leaping puma. The logo has remained unchanged since its introduction in 1979 and incorporates a boxy font for the typography.

  6. Fila: Fila, an Italian company established in 1911, has a text logo with subtle touches that give it a creative and direct look. Some letters in the logo are missing parts of their stems and bars, creating an interactive element. The logo uses the colors red and blue to convey a sporty feel.

  7. Converse: Converse, an American casual footwear brand, has a flat logo design. The logo features a star on the left side of a chevron shape, giving it a dynamic look.

  8. Asics: Asics, a Japanese corporation, has a logo that features lowercase letters to appear more modern and approachable. The left side of the logo depicts a swirled ornament resembling a double-story letter "A."

  9. DC: DC, a brand initially known as Droors Clothing, has a monogram logo that interlocks each letter, resulting in a unique silhouette. The brand added a star between the ends of the letter "C" for decorative purposes.

  10. Under Armour: Under Armour, a Baltimore-based company, has a monogram logo created in the late '90s. The interlocked curved lines form the letters "U" and "A," creating a ribbon-like silhouette.

These are just a few examples of shoe brand logos mentioned in the article. There are many more shoe brands with unique logos that contribute to their brand identity.

Conclusion

Having a well-designed logo is essential for businesses, especially in the footwear industry. A logo helps set a brand apart and make it stand out in a crowded market. If you're looking to create a shoe logo, there are various options available, such as working with freelance graphic designers through platforms like DesignCrowd or using logo maker tools like BrandCrowd.

Remember, a logo is just one aspect of building a strong brand identity. It's important to consider other factors like product quality, customer experience, and marketing strategies to create a successful business in the footwear industry.

Let me know if there's anything else I can assist you with!

40 Famous Shoe Logos (2024)

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