Esco 🌎🍏🥧 on LinkedIn: Your startup doesn't need millions in funding to thrive… Raising money is… (2024)

Business isn't about textbook formulas, it's about understanding human psychology.Think back to the earliest "businesses" - the village marketplace. It wasn't about spreadsheets, it was about human interaction, bartering, and the inherent desire for connection and community.Fast forward to today, and what do we see? Apple isn't just selling phones, they're selling status and belonging. Nike isn't just about shoes, it's about aspirational identity.The lesson? Business is about tapping into our deepest needs and desires. It's about perception, emotion, and the stories we tell ourselves.Supply and demand? Sure, that's part of it. But what DRIVES demand? Our need for belonging, our desire for novelty, our fear of missing out.Marketing strategies? They're effective because they understand our psychology – what triggers us, what motivates us, what makes us feel valued.I was never a straight-A student. But I built a successful business by understanding that people buy WHY, not WHAT. I didn't follow a formula; I followed my gut and tapped into the human element of business.So, what's YOUR "why"? What emotional need does your business fulfill? THAT'S the key to unlocking real growth.

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I started my company with $20 to my name.No safety net, no business plan, just a burning desire to create something of my own.The tech company I'd poured my heart into had just crashed overnight. But instead of letting fear paralyze me, I took a one-way flight home and dove headfirst into the unknown.That's how Esco Eats was born – a food series in Atlanta where I had zero connections and zero experience.My first attempt at apple cobbler a pie? An epic fail. Or was it? It turned out to be the best dessert in the world. Go figure. I hustled, I connected with my community... and eventually, I created a brand that people resonated with.In just two years, I went from a "nobody" to a 25 under 25 entrepreneur, not just by selling pie, but by creating an experience. It was the risk, the resilience, and the unwavering belief in myself that fueled my success.Here's the truth: You'll never know your true potential if you don't dare to step outside your comfort zone. The only time you truly fail is when you stop trying.So, what's YOUR one-way ticket? What's the dream that scares you but sets your soul on fire?The world needs your unique gifts. Don't let fear hold you back.#motivation #startup

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There’s nothing like a CREW meet up in Nashville!Big shoutout to Andrew McGraw & Adam McGraw for putting on a amazing day.From learning about the best AI practices from Kevin SuraceTo hearing Ben Levenbaum talk about the new innovative ways you are able to reward your employees in a meaningful way.Let the good times roll in CREW, until next time 🥂.

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A pleasure to meet you in person! I’m glad we had a chance to connect over some pie 🌎🍏🥧.

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The bakery industry is stuck in a rut. 🥧 For 200 years, it's been the same old recipes, the same tired marketing. Pie, once the heart of American desserts, now accounts for a measly 2% of the market.Meanwhile, the fitness industry pushes artificial pre-workouts linked to heart problems – the exact OPPOSITE of what we want! But why not eat a pie to fuel your workout? Sounds crazy but lets take a deeper look.Innovation isn't just about new ingredients, it's about a mental shift. Remember when Nike started? Running wasn't "cool." They had to make it aspirational.That's what we're doing with the World Famous Apple Cobbler Pie – Why can't you have pie for breakfast? They sell fruit danishes. Why can't you get an extra boost for your workout with something thats actually good. Really ask yourself in your business, WHY NOT?The results? Our pre-workout series has over 13,000 organic views and an incredible response from athletes and fitness enthusiasts alike. Uncanny for a pie brand. But that's where the innovation starts! Be creative in your approach.It's proof that even in a stale industry, thinking outside the box can spark a revolution.

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In the age of information overload,attention is the scarcest resource.It's more precious than gold,more fleeting than time itself.Consider this:Every notification,every headline,every post is vying for your focus.Your inbox is overflowing,your calendar crammed,your mind constantly buzzing.Yet,true innovation,deep work,and meaningful connection require undivided attention.So,how do we reclaim our focus in a world that thrives on distraction?Here's the Uncaged approach:Audit Your Attention:Where is your energy leaking?Ruthlessly cut out the noise.Invest in Deep Work:Schedule blocks of time for uninterrupted focus on your most important tasks.Prioritize People over Platforms:Choose meaningful conversations over mindless scrolling.The rewards?Enhanced Creativity:Space to think leads to breakthrough ideas.Increased Productivity:Fewer distractions mean getting more done in less time.Stronger Relationships:Being present for others builds trust and loyalty.

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Raise a fork to National Apple Pie Day! 🍎 But hold the phone – we're not talking about your grandma's classic recipe.Did you know pie is the least consumed dessert in the industry (only 3%)? Yet, right here in Atlanta, we've got a rebellious twist on tradition that's defying the odds.Enter the World Famous Apple Cobbler Pie by Esco Eats. It's two desserts in one, a flavor explosion that's redefining what pie can be. What is should be 🤯.Why is this a big deal? Because it's the underdog story of the dessert world. We're the misfits, the rule-breakers, the ones who said, "Screw the statistics, we're gonna make pie our way...' AMAZING."And guess what? It's working.We're not just making pie, we're creating experiences. We're building a community of flavor rebels who crave something different, something better.So, on this National Apple Pie Day, we raise a toast (or a fork) to all the underdogs out there. The ones who dare to dream big, who challenge the status quo, and who prove that even the least popular dessert can become a legend.Cheers to flavor, rebellion, and the sweet taste of victory! 🥂

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