7 Beauty Trends That Will Be Everywhere in Spring 2024 (2024)

FAQs

What are the 2024 beauty trends? ›

Be it blush tones, a slicked-back ballet 'do, wrap-cardigans, ribbon, dewy skin or glossy lips – it's will be hard to avoid a plié into the 'ballet-core beauty' trend of 2024.

In 2024, beauty is all about celebrating what makes you unique. Whether you have freckles, scars, or curves, your beauty is valid and deserving of recognition. One of the most refreshing aspects of beauty standards in 2024 is the emphasis on inclusivity.

Tinted SPF and Vitamin C are all the rage for 2024 – with key brands getting in on the hype, like: La Roche-Posay, Vichy, and our Sephora Exclusive with Paula's Choice. Expect the dual benefits of sun protection and skin coverage in new formats including sticks, mists, and balms.

Lip Trends In Cosmetics

Celebrity makeup artist Jamie Greenberg says "metallics and wet-textured glosses with corals, peaches, and pastel hues are coming in hot," while celebrity makeup artist Nadia Hoecklin adds that 90s-inspired chocolate hues and dark brown liners are also in.

Exactly as the name implies, sunset blush features a gradient of colors and highlighter to mimic the sun setting in the sky by blending shades like orange, coral, pink, and red. On TikTok, the hashtag #SunsetBlush has already racked up over 22.5 million posts.

According to experts in the industry, makeup trends are taking a more natural turn in the coming months. Namely, the girlies are opting for ultra-light foundation formulas, warm brown mascara shades, and peach blush tones that give the complexion a sun-kissed glow.

Beauty categories to watch in 2024

Clean beauty: With a growing preference for natural and organic formulations, “clean beauty” is gaining traction, addressing sensitive skin concerns and promoting sustainability. Over half of Gen Z consumers reported that they highly value plant-based skincare and ingredients.

According to the Dove Self-Esteem Project report, “Toxic beauty advice normalizes unrealistic beauty standards, promotes potentially harmful beauty practices and suggests the key to self-worth and success is physical 'perfection". A helpful first step is to learn about how social media can influence body image.

New York dermatologist Jody A. Levine, MD says growth factors are in for 2024. She recommends seeking out products full of these sensitive skin alternatives to retinol. “In a similar vein, PRP and exosomes will continue to be a growing trend for skin rejuvenation and regeneration,” she adds.

Bubble Skincare ranks first, followed by Byoma, and Qure Skincare. Cosmetify released its 2024 Cosmetify index, highlighting the biggest beauty brands on the rise for 2024. Bubble Skincare ranks number one with a 2,872% increase in searches, rising from 131,700 to 3.9 million.

What is the beauty futures 2025? ›

In 2025, WGSN said we will see “digital duality” adding a sensorial layer to beauty through the use of personal avatars to help consumers with product choice, and mind-link technologies, such as platforms that measure the emotional response to scents through brainwave activity.

Black Lips Makeup Trend:

Spotted on spring/summer 2024 runways, this trend adds depth to your makeup look, especially when paired with minimal eyes and cheeks. A matte liquid lipstick is the ideal choice for achieving a long-lasting and smudge-free finish.

RHA by Revance is the newest fda approved filler. The RHA line is unique in that many experienced injectors report it is the best filler to address perioral lines. If you are looking for natural results and a product that moves with you, consider RHA.

What are butterfly lips? “Butterfly Lips are a specific kind of lip shape that creates height and definition to the lips and in particular the cupid's bow,” shares El Muntasar. If you've already had lip filler before you may well have to dissolve your dermal filler first before getting the Butterfly Lip.

2024 sees the rise of next-generation collagen-stimulating injectables like HArmonyCa, Juvelook, and Lenisna. Unlike traditional fillers, these products not only add volume but also stimulate the body's natural collagen production. This dual action results in more natural-looking and longer-lasting results.

TREND TWO: THE LONGEVITY EFFECT

The narrative around aging is shifting as consumers focus on keeping their skin healthy for longer. “Longevity” has been tipped as beauty's biggest buzzword for 2024 as beauty consumers look for ways to make smart choices today so they can reap the benefits of skin health in the future.

Generation Z's unique style and bold personality have shaken the fashion landscape. Gone are the days of squeezing into skinny jeans and tight tops to achieve a petite silhouette (thank goodness!). Gen Z prefers comfortable and expressive clothing like loose-fitting jeans, crop tops, and oversized pieces.

2024 is all about the graceful elegance of ballet core makeup, the trend has been pirouetting across TikTok with over 3.7m views. Think of it as the chic, older sister of "clean girl"— minimal, subtle, and glowing, like a satin ballet slipper.